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(Summary description)On Feb. 13, 2020, SINOTRUK first high-end brand SITRAK was successfully put off the production line in overseas CKD factories. From this day, SINOTRUK SITRAK products officially entered the Moroccan market.
On Feb. 13, 2020, SINOTRUK first high-end brand SITRAK was successfully put off the production line in overseas CKD factories. From this day, SINOTRUK SITRAK products officially entered the Moroccan market.
The superior geographical location adjacent to Europe makes Morocco a country far different from other African countries. It is the high-end market of heavy duty trucks in the world. SINOTRUK knows that the road of introducing new products into the high-end market will be full of thorns. Therefore, SINOTRUK has begun to study the market strategy and layout long before the first SITRAK is launched. During the shutdown of major European and American brands in Morocco, SINOTRUK SITRAK CKD factory took the lead in resuming production and returning to work. On the premise of ensuring the safety of epidemic prevention, it successfully completed the periodic CKD assembly task before the formal relieve of the nation lock down, which prepared for the procurement needs of enterprises after the resumption of work, and paved the way for the products to be introduced into the market as soon as possible. Finally, after the Moroccan enterprises gradually returned to work, SITRAK gradually realized the actual product sales and officially entered the end-user market.
In order to make SITRAK products better adapt to the local market of Morocco, SINOTRUK Moroccan team has carried out countless times of actual market research and competitive product research, constantly improving product configuration according to customer demand in local market, and strictly controlling product quality. At the same time, after trucks were delivered to customers in succession, SINOTRUK carried out "overload" after-sales service tracking for each customer. Since the first actual operation of the first truck of Moroccan customers, the Moroccan team of SINOTRUK followed each customer for at least two days, and observed SITRAK operation and use in real time, any problem occurs they will quickly help customers to solve it, and will not leave out any details of the potential risks. After the "overload" after-sales tracking service provided by the SINOTRUK team for each customer, SINOTRUK has gained a good initial user reputation in the Moroccan market.
Facing the fierce competition of heavy duty truck in Moroccan market, continuous improvement, promotion and advancement are the natural response and inevitable choice of SINOTRUK in the face of product competition. SINOTRUK will always provide the most professional products and services for Moroccan customers with high-quality products, sufficient spare parts storage and "overload" after-sales service.
