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(Summary description)South Africa is the arena of the automobile industry, attracting many automobile brands in the world to set up factories and assemble here.
South Africa is the arena of the automobile industry, attracting many automobile brands in the world to set up factories and assemble here. It is known as African Detroit, and has a wide range of influence and benchmark demonstration in the African market. At the same time, affected by the European market system, South Africa is more standardized in terms of truck service, and has more stringent requirements on parts supply and service response efficiency.
Under this background, since entering the South African market in 2010, SINOTRUK has always maintained a cautious attitude and an empty cup mentality, and has done a lot of work in market regulations, model selection, business and service policy research. SINOTRUK aims to compete with European and American high-end models in South Africa. At the same time, according to market demand, it has successfully launched high-end automatic transmission models, equipped with high-end MAN technology engine and other high-end configurations. In terms of after-sales service, we adhere to the value of "customer satisfaction is our goal", constantly improve spare parts storage, develop service network and improve service response efficiency. In terms of financing policy, we have also strengthened cooperation with local banks and other financing platforms to achieve localized financing solutions.
Since the development of SINOTRUK in South Africa, SINOTRUK is well aware of the importance of brand recognition by local users and the importance of recognition of after-sales service ability. Once upon a time, there was a time when Chinese brands withdrew from South Africa, which led to local truck after-sales service failure and had a great negative impact on Chinese brands. How to win the trust of local customers and strengthen the brand image of SINOTRUK taking root in South Africa is the public credit problem that SINOTRUK needs to solve, and it is also the premise for local customers to accept and recognize SINOTRUK. In 2018, SINOTRUK set up its own 4S brand image store, set up parts warehouse of manufacturers, recruited local employees, and continuously promoted and implemented the localization strategy. By taking root in the image of South Africa, SINOTRUK further gained the recognition of local users and strengthened the confidence of using SINOTRUK trucks.
In addition, South Africa is also a market for selling the trucks in local stock. Many global brands have set up factories and assembled in South Africa, so the efficiency of truck supply is higher. In order to occupy a place in the competition surrounded by many brands, let users get the trucks at the first time and shorten the waiting period of users. SINOTRUK reserves a large number of stock-truck resources in South Africa, fully reducing the production cycle and shipping time, and realizing the sales conditions of stock trucks in a real sense. At the same time, SINOTRUK South Africa has also continuously compressed the process in terms of truck registration, listing and annual review, so as to realize the efficient operation of truck delivery.
In terms of after-sales service, SINOTRUK is never slack. Continue to carry out local training work, develop local maintenance service ability, expand service scope and improve service efficiency. At the same time, as the foundation of the local service force, the staff of SINOTRUK South Africa Company, as the representative of the manufacturer, always adhere to the spirit of taking root in South Africa and working hard. In terms of service, they are always in the front line of service all year round, day and night.
SINOTRUK has taken root in South Africa, and has made rapid development. In the future, SINOTRUK will continue to implement the value of "customer satisfaction is our goal", constantly improve service ability and create more value for customers in South Africa.
